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Human beings, by nature, are storytelling creatures. It is how we have passed on tribal knowledge since we gathered around the first fire.
Behind every successful business or person is a great story. As an entrepreneur you need to become an expert storyteller - your story is your brand.
Your story drives all aspects of your business and creates participation. It needs to be integrated into your marketing strategy, sales tools, your organizational culture and how you value your customers.
When you share your story, you are better able to build trust and connections in relationships and create emotion. Emotion helps people to remember a story, and it makes them want to retell it, helping the knowledge become viral.
Come learn from the experts how to communicate your story to your clients, prospects, partners and employees. Even if you're not a gifted speaker or a natural sales person, storytelling is an art and the more practice you put it into the better you'll become. The reward is huge – people buying into your passion and wanting to be part of it.
Rick Stone, Story Analytics Master of IDEAS, will show you how can build the elements of your business story and define your brand. For more than a decade, Rick has helped clients communicate their story to their employees, clients and guests. At IDEAS, the powerful use of "story" is at the core of everything they do regardless of whether the final product is a training web site, TV show, creative design concept, immersive learning environment, exhibit, theme park, or corporate image piece.
Roy Reid is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. An award-winning strategic business and public relations experts, he works with business leaders as a counselor, strategist and coach to grow, maintain and protect their interests.
Shari Sandifer is CEO of Avant Healthcare Professionals. Avant Healthcare Professionals specializes in creating solutions to the current healthcare staffing shortage by providing highly skilled, internationally trained healthcare professionals. Widely recognized for the development of innovative clinical programs, Shari will share how Avant is using the power of their story to accurately and powerfully convey their brand identity and strengthen relationships with potential and current customers.
Wednesday, February 15, 2012
8:00 - 8:30 a.m. Registration and Networking
8:30 - 10:00 a.m. Program
Orlando Shakespeare Theater
812 E. Rollins Street, Suite 100
Orlando, FL 32803
Click here for directions
Complimentary Admission for Orlando, Inc.
Business Partners and Business Connection Level Members
$39 - Business Basic Members of Orlando, Inc.
Register Early! Seats are limited!
Questions: Contact Doug Konetzni
at doug.konetzni@orlando.org or 407-835-2490.
Sponsored by:
 
| Orlando, Inc., is one of four "Lines of Business" of the Central Florida Partnership and is specifically focused on Regional Entrepreneurship. A "Five-Star Chamber" - the highest level of achievement awarded by the U.S. Chamber of Commerce - we are positioned to serve the growing needs of businesses and entrepreneurs throughout the Central Florida Region. Working together with BusinessForce (Public Policy Advocacy), myregion.org (Regional Research & Resolves) and Leadership Orlando (Regional Leadership), the Central Florida Partnership is moving "Ideas to Results." |
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