Political Leadership Institute

2012 Presentations

The following presentations are for Central Florida Political Leadership Graduates only and are password protected. If you are a graduate and need the password, please contact Christina Johnson at 850.391.5040 or christina@on3PR.com.

"The BusinessForce Mission"
Michael L. Ketchum, BusinessForce

"The Fundamentals of Winning, Targeting and Goals"
Mark Montini, m2M Strategies

"Polling Trends and Topics"
Robert Blizzard, Public Opinion Strategies

"Social Media"
Jordan Raynor, Engage

"Securing and Messaging Opposition Research"
Gary Maloney, Jackson-Alvarez Group

"Television Advertising and Messaging"
Brad Todd, OnMessage, Inc.

"Direct Mail Strategies"
Jon Anderson, Mad Dog Mail

"Go Fish-How to Catch (and Keep) Contributors: A Practical Guide to Fundraising"
Nancy Bocskor, The Nancy Bocskor Company

"Earned Media Tactics in Political Communications"
Christina Johnson, On 3 Public Relations

"Critical Regional Issues and Resources for Political Leaders"
Shelley Lauten, myregion.org

Campaign Ethics: "How to Stay Legal"
Mike Ertel, Seminole County Supervisor of Elections

"Putting Together the Campaign Plan"
David Johnson, The David Johnson Group

Mentoring Workshop #1: The Keys to Online Success
Mentoring Workshop #1: Campaign Phones 101

Zack Condry, Strategist, The Prosper Group


<em>BusinessForce</em>

Affecting positive change in the Central Florida Region requires strong "Regional Public Policy Advocacy" - an important line of business for the Central Florida Partnership.  BusinessForce, our "Political-Action-Arm," is making a positive difference by sharing important regional conversations, encouraging and supporting candidates for public office, and helping to guide civic, political and business leaders about the future.  Working together with Orlando, Inc. (Regional Entrepreneurship), Leadership Orlando (Regional Leadership), and myregion.org (Regional Research & Resolves), the Central Florida Partnership is moving "Ideas to Results."

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