Gary C. Sain started with Visit Orlando in February 2007 as the leader of the organization that markets and sells the Orlando area as the No. 1 family leisure destination in the world, and one of the top meetings and convention destinations in America. He is credited with Orlando reaching a record of 51.5 million visitors in 2010, the first U.S. destination to surpass the 50 million visitor milestone.
As a leading figure in the travel, tourism and hospitality industry, Sain frequently touted the benefits of travel as well as the industry's importance to the economy as a vehicle for economic development and prosperity. Known in the industry as a marketing and branding expert, Sain leveraged these strengths while at Visit Orlando to develop several leisure advertising programs for the destination. These initiatives include the Orlando Makes Me Smile branding, the 2nd Summer and Be the First leisure marketing campaigns, as well as the Inspiration and Influencer campaigns for the business travel market.
For the Visit Orlando team, Gary looked to inspire his colleagues to be the best and provide the utmost in customer service to their clients. Always full of new ideas and challenges, Gary also took a personal interest in his employees, not as a boss, but as a leader looking to inspire them professionally and personally. Through his guidance, Visit Orlando created employee-wellness programs, diversity initiatives and culture-building projects. He will truly be missed by all that worked by his side.
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