June 25, 2009

Rejuvenate Your Brand

The first in a series of Grow Your Busine$$ seminars, featuring Wayne Johnson with World Design Marketing, was met with enthusiasm by the 47 attendees who were able to participate on Thursday.  “Great speaker – bring him back with other topics!”  “Looking forward to the next in the series.”  “Great topic and good presentation.”  “Very informative!”

The program entitled Rejuvenate Your Brand couldn’t have been more timely given the challenges that businesses and entrepreneurs are facing in today’s economy.  The attendees who represented a broad cross-section of the Central Florida business community discovered, or were reminded of, the importance of a company’s Vision and Mission, as well as the factors that contribute to your brand’s essence and how it connects you to your customers.

By positioning their brands properly, businesses can differentiate themselves from their competitors and take advantage of their unique selling proposition that gives customers a reason to believe they are the best.

Johnson took attendees through a strategy for developing a Creative Work Plan based on their particular Situation, Product Description, Product or Service Benefits, Differentials, and Target Market.  He also explained the importance of Competitive Comparisons, the Most Important Ideas to Communicate, and Marketing Objectives.  And, don’t forget a Call to Action!

With special thanks to our sponsor, Mconnect, expect more great programs in the months ahead.